Brick by Brick was the theme of the 2018 Fundraiser Campaign at SOUL Church UK. We established a brand direction based on the message 'Brick by Brick' highlighting the stories of changed lives through the work of SOUL Church in past years and encouraging people to see their contributions as part of a bigger picture, no matter how small or big.
The campaign raised a spectacular £1.8 Million through the giving of the SOUL Church community. The stories shared through the campaign (video, social media, events...) created a compelling narrative. The campaign was centered around the main video supported by brochures, other print collateral, vinyl banners and social media assets including animated typography.